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Major Search Engines: |
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Google Adwords |
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Google AdWords is Google advertising product. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads . The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two desciption text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. |
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Yahoo Search Marketing (Panama) |
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Yahoo Search Marketing exists in the shadow of Adwords, however still drives a substantial amount of targeted volume to advertisers sites. Yahoo is currently getting ready to switch over to a new user interface and ad serving system called "Panama". Panama will work like Google and actually has some cool features that users have not seen before. The Current user interface and ad serving system has lots of quirks that tend to frustrate new users. When first starting out on Yahoo it is very important to set a small daily budget. |
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MSN Adcenter |
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MSN is new to the paid search game. To put it bluntly it is a giant pain to get anything accomplished using their interfaces. It does not have the ease of usability that Adwords & Panama both have. However the traffic is high quality and you need to find an way to get on it. MSN adcenter is always improving and will get to the point where it is a major player in search. |
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Find It Quick |
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| Findit-Quick.com is in my opinion the best performing 2nd tier engine. The business is run by account managers who get back to you and are extremely helpful. They have great traffic distribution and they fly below the radar. This engine is a gem, it is cheap as hell and usually will give you a great ROAS.(Return on Ad Spend) |
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MIVA
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Miva can actually deliver tons of volume, sometimes too much; however if optimized it can be a good source of web traffic. It does offer something called Ad Analyzer which is a conversion tracking tool. The key to taming this engine is turning off the MIVA match option. Miva match is similar to google broad match in concept however since Miva does not measure click through rate your ads can spend lots of cash with little return. |
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Enhance.com |
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Enhance is another great source for cheap traffic. It offers conversion tracking so it allows for you to optimize campaigns with ease. The customer service at this engine is top rate. The interface is fairly straight forward. The account managers there can take you on or off of non performing traffic sources and are each dedicated to specific industries. It is one of the better performing second tiers. |
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Search 123 |
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Search 123 is a smaller engine good for delivering volume to your accounts. Its interface is somewhat non-intuitive but it has a low CPC starting at $0.01. The customer service is fairly decent. It operates under the Valueclick umbrella so it takes a fairly corporate approach to account servicing. I think Search 123 is positioned to be come a bigger player and is worth a shot as performance tends to differ depending on the line of business you are advertising on. |
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ASK.com |
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Ask Jeeves Sucks. Don't even bother. Owned BY IAC and they need to get their sh*t together. |
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2007 Pay Per Click Helpers
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